Feb 3, 2025
In an increasingly data-driven world, affiliate marketers are facing a shift in how they gather and leverage data. First-party data is emerging as a game-changer for affiliate marketing, offering affiliates a more reliable, privacy-friendly, and impactful way to...
Feb 3, 2025
Affiliate marketing has evolved, and so has the way we track and attribute conversions. Traditional last-click attribution often fails to recognize the entire buyer’s journey, overlooking the contributions of earlier interactions. This is where multi-touch attribution...
Jan 31, 2025
In affiliate marketing, every lead has the potential to generate revenue—but not all of them do. Many affiliates focus on driving traffic but overlook the quality and conversion potential of their leads. As a result, they see high bounce rates, low engagement, and...
Jan 31, 2025
Affiliate marketing success isn’t just about driving traffic—it’s about converting that traffic into revenue. A poorly optimized landing page can waste ad spend, increase bounce rates, and leave money on the table. For affiliates, especially those in pay-per-call...
Jan 30, 2025
Scaling an affiliate marketing business is every marketer’s goal. But in the race to increase revenue, many end up compromising quality, which leads to lower conversion rates, dissatisfied customers, and a damaged reputation. The key to sustainable scaling is to...
