Lead quality and the bottom line – how to stop fraud eating into your revenue
There are a great many reasons why advertisers should buy leads from affiliate publishers, and if you have read any of our other articles, you will understand that it can be a cost-effective way to boost the number of new customers for you.
But just in case you haven’t, here are my top 3 reasons to use an affiliate marketing model to expand your ROI!
- Low overheads – affiliate marketers provide their own equipment, they don’t require you to pay employment costs, and they only get paid for results. You can imagine the difference to your budget to a traditional office-based permanent employee.
- Distribution – affiliates can be based across the US, or even across the world. They have knowledge of markets on the national, state, or local level that you might pay a market researcher for, and it comes as part of the package.
- Numbers – according to a survey in 2014, 53 million Americans were self-employed or freelance. The ability to scale your marketing scope is phenomenal.
But there is a problem that many lead trading platforms do not want to talk about – fraud.
Don’t bury your head in the sand
There is the possibility in some systems for affiliate marketers to attempt to pass off poor quality or even faked leads in a misguided attempt to get money. This is bad for everyone as it leads to a loss of trust, a loss of time, and a loss of money. No lead buyer wants that!
It’s not comfortable to think about. But failure to talk about an issue doesn’t make it go away. A better approach is to face the problem head on and take action. That’s where revJOLT comes in.
revJOLT does NOT tolerate fraud.
How we protect lead buyers and consumers from fraudulent behaviors
The foundation of our system is compliance with the Online Lenders Alliance (OLA) best practices. This is built in to our lead gen trading marketplace. These principles mean that consumers are dealt with in a transparent way, and offered assurance that they will not fall foul of deceptive practices. We perform due-diligence to ensure our affiliate publishers are likewise compliant. Their websites, terms, and lead sources are examined for legitimacy as a prerequisite for membership on the revJOLT platform.
But we don’t stop there. Once our affiliate publishers can begin to send us leads we will check them using powerful fraud detection systems. These tests include checking the lead’s source to verify it is not aged-out or remarketed, and to confirm consumer intent. These checks are performed before the data is passed to lenders.
Finally, we deal with possible fraud quickly and decisively to ensure it is shut down.
Quality is as quality does
We don’t just ensure that lead sellers are acting in consumer interest. We also ensure that our lead buyers don’t try to game the system. This protects our genuine buyers, as they are not associated with others of poor reputation. You should be part of the best lead trading system that you can possibly find to protect your business’ good name. And we offer that system to you.
So, if you’re looking for a lead trading platform with integrity and quality built in from the start, click a button below for our easy signup process!