Feb 4, 2025
Pay-per-call (PPC) marketing is rapidly evolving, and high-intent calls are emerging as the most valuable lead source for businesses. Unlike generic inquiries, these calls come from consumers who have already expressed a strong need for a product or service, making...
Feb 3, 2025
In the ever-evolving world of affiliate marketing, staying ahead of the curve is crucial to driving conversions and maintaining long-term success. One of the most powerful tools available to affiliates is customer feedback. It serves as a direct line to your...
Feb 3, 2025
In an increasingly data-driven world, affiliate marketers are facing a shift in how they gather and leverage data. First-party data is emerging as a game-changer for affiliate marketing, offering affiliates a more reliable, privacy-friendly, and impactful way to...
Feb 3, 2025
Affiliate marketing has evolved, and so has the way we track and attribute conversions. Traditional last-click attribution often fails to recognize the entire buyer’s journey, overlooking the contributions of earlier interactions. This is where multi-touch attribution...
