Lifestyle indicators that signal greater ROI in auto insurance consumers
For a successful auto insurance affiliate marketing campaign, you need to know who your best customers will be. Some of the thought processes behind finding these leads are easy, but some are not.
I’m going to show you how to find auto leads in places you might not have thought to look.
The easy stuff
For most auto insurance lead candidates, you will get your best conversion rate from people who meet the following criteria:
- Over 21
- Few claims or accidents
- No DWIs or speeding violations.
- Decent credit
- A newer model car, say up to five years old
- Living in a low crime area
- A garage, or off-street parking option
- Built in car security features, e.g. an alarm or immobilizer
Families with more than one vehicle where there are multiple drivers for each are also attractive to auto-insurance providers, so be sure to ask about the household’s vehicle numbers, even if they are insured already.
A young family with good jobs and a couple of kids, who live in a quiet suburb with low crime statistics would likely be your ideal candidates. They are a safe bet for providers as they are the least likely to claim.
If you are a lead seller, all this information should be entered into your lead capture form, likely on a landing page on your website. Another method is that they tell you this information by phoning your inquiry line. Once you have the information in your lead database, you can remarket that to auto insurance providers (or you could pass it to a list management service like revJOLT‘s, if you have the right permissions).
Anti-intuitive auto insurance candidates
The above mostly holds true across the US. But other factors to consider depend on the state or even city where your customer is located.
Maybe you run a blog on getting your car insured in New York City. You’ll probably know that NYC car insurance is expensive. Vehicular crime can come in a lot of forms, including organized gangs stealing a car to order. Your careful owner can take a lot of precautions such as installing an anti-theft steering lock and alarm, but there will always be an issue with car crime in this city, despite the recent reductions in reported thefts.
Living in an affluent part of town might sound like a way to increase the odds an insurance provider will take a car owner on. But in NYC, wealthy neighborhoods are often targeted by thieves looking for a good return.
If you look at the next factor, car quality and price, the higher these are, the less likely a car is to be involved in a road accident due to a mechanical fault, but the flipside to this is that it is more desirable to a thief! And when you have a high-performance car with a huge engine, that can also be a red flag to insurers that you might get in an auto wreck by driving too fast! A slightly less desirable model of car, with a smaller engine capacity, might be a better bet for a lead conversion in NYC.
So, owning a brand new, expensive car, can actually be a risk in this city. It’s too attractive. So, instead look for leads that want to insure an older car, but one that still has modern security features such as engine immobilizer.
Is a subprime candidate still impossible to insure? Should you ignore their lead completely? Maybe not.
There is still a chance if they are located in California that several legislative rules will make it easier to get insurance. Other states that have similar features include New Jersey and Hawaii. It’s worth researching these markets to see whether the state laws will help or interfere with higher-risk drivers’ insurance before you can that lead.
Looking for an auto insurance affiliate market? Looking to buy or sell leads? Then sign up today with revJOLT!Sign up now