Understanding Attribution Models for Pay-Per-Call Marketing

Understanding Attribution Models for Pay-Per-Call Marketing

In the fast-paced world of affiliate marketing, especially in pay-per-call campaigns, understanding attribution models is crucial for evaluating effectiveness. These models determine how credit for conversions is assigned, influencing not only your marketing strategy...
Emerging Markets for Pay-Per-Call Marketing in 2024

Emerging Markets for Pay-Per-Call Marketing in 2024

As the digital marketing landscape continues to evolve, pay-per-call (PPC) marketing is gaining traction, particularly in emerging markets. This model allows businesses to pay affiliates for calls generated through their marketing efforts, creating lucrative...