Want to make sure your auto insurance lead gen affiliates don’t harm your brand?
Your customers look to your standing as a reputable car insurance provider. So the last thing you want is to damage that with lead publishers who don’t have your best interests at heart. How to solve this problem? I’m glad you asked.
When your sales department is overstretched, spending all their time developing their new leads, the last thing you want is for them to run out. Your marketing department is talented, driven, and has a wealth of new technology to capitalize on. But there are only so many hours in the day. So how can you increase the numbers of incoming auto insurance purchaser leads without sinking all your budget into new employees, desks, and social security contributions? There is a simple answer: affiliate publishers.
How can I control what affiliate publishers do?
Affiliates will spend their own money on building websites and social media channels that funnel consumers to your sales reps, for a small commission. It’s like having a network of freelance workers and will save you a huge chunk of your budget. But the last thing you want to do is spend your time managing them.
That’s where revJOLT comes in. You might have already read how auto insurers can save money on their marketing budget with affiliates, or gone through the revJOLT system overviews. But what you might not be aware of is how much work we do to ensure your affiliate publishers are beneficial to you.
We check each of our affiliate publisher’s websites and social media output to make sure their message is appropriate, complies with legal obligations, and their advertising (such as PPC) does not use your proprietary terms. Of course, we respect their right to freedom of speech, but in order to approve their application, we ensure they will not degrade the name of the advertisers that they work for. In addition, we ensure that they do not promote any false advertising or make claims on your behalf.
Our terms and conditions, acceptable use policy and quality guidelines include checks that ensure affiliates will not offend, harass, or spam your potential customer base. This type of behavior makes no-one look good, and will affect everyone’s bottom lines.
Our rules include many other criteria that ensure you are legally protected and that affiliates behave themselves. Imagine if you had to do all of this checking for each affiliate lead you received!
Instead of all that work, revJOLT provide this service every time we have a new publisher signup and you receive the benefits.
You get to choose which leads suit your insurance customer profile every time a new one hits the marketplace. You can set your preferences for customers with the ideal finances, age, car type, location, job description… in fact any criteria that are important to you. These are then applied automatically during the bid process so that you get pre-screened prospects straight to your revJOLT dashboard!
All this pares back your leads to just the best, so you can concentrate on the process of developing those leads. Our lead gen services can cost you a mere fraction of your in-house marketer’s CPL (Cost per Lead), once you factor in overheads.
If you’re looking for a lead gen provider that will give you all of these benefits and more, sign up to revJOLT today and claim your free system demo!