Transparent Referral Marketing Programs to Avoid Deceptive Practices

Transparent Referral Marketing Programs to Avoid Deceptive Practices

Referral marketing has emerged as a key growth strategy, enabling businesses to tap into the power of recommendations to drive leads and revenue. However, with the rise of referral programs, there has also been an increase in deceptive practices that can harm trust,...
Record-Keeping and Data Retention as a Legal Shield in Litigation

Record-Keeping and Data Retention as a Legal Shield in Litigation

In an increasingly data-driven world, effective record-keeping and data retention are no longer optional—they are essential. In the affiliate marketing space, maintaining thorough and accurate records can mean the difference between smooth operations and costly legal...
Risks of Shadow or Fraudulent Leads in High-Volume Campaigns

Risks of Shadow or Fraudulent Leads in High-Volume Campaigns

High-volume affiliate marketing campaigns are a powerful way to drive significant traffic and conversions for advertisers and affiliates alike. However, with the promise of increased exposure and profit comes the risk of encountering shadow or fraudulent leads—those...