Why Real-Time Customer Insights Are the Future of High-Value Leads

Why Real-Time Customer Insights Are the Future of High-Value Leads

Success in lead generation is no longer just about collecting data—it’s about acting on it in real time. Traditional analytics offer historical data, but by the time businesses act, the customer has moved on. The shift toward real-time customer insights is...
The Science of Call Duration: Does a Longer Call Mean a Better Lead?

The Science of Call Duration: Does a Longer Call Mean a Better Lead?

In the fast-paced world of affiliate marketing, one of the most widely debated metrics for evaluating lead quality is call duration. Whether it’s call centers assessing the effectiveness of their campaigns or affiliates analyzing lead generation tactics, the question...