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The Power of Multi-Touch Attribution in Affiliate Marketing

The Power of Multi-Touch Attribution in Affiliate Marketing

Affiliate marketing has evolved, and so has the way we track and attribute conversions. Traditional last-click attribution often fails to recognize the entire buyer’s journey, overlooking the contributions of earlier interactions. This is where multi-touch attribution (MTA) comes in—helping affiliates and advertisers understand which touchpoints play a role in a conversion.

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